Project Brief
Food Club underwent a packaging refresh to modernize the brand and create a more unified presence across categories. The redesign focused on bringing communities together through food, using a bright, colorful palette and clean visual
system to improve approachability and shelf impact.
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High-quality, appetizing photography played a key role in the system, enhancing product appeal and helping create a more engaging and contemporary brand presence across frozen, refrigerated, and shelf-stable categories.
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The updated packaging system was designed to scale across product lines, supporting large SKU rollouts while maintaining consistency and clarity across categories.
Food Club Rebrand
Design Process
Executed and expanded the redesigned Food Club packaging system across multiple product categories, translating brand guidelines into scalable, production-ready layouts.
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Focused on refining information hierarchy, color application and photography aethetics and placement to ensure clear product differentiation and consistency across large SKU families.
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First developed and applied artwork to lead dieline structures to support efficient rollout and reduce late-stage rework. Incorporated nutritional information, recipes and regulatory requirements into a cohesive system.
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Contributed to the development of a packaging color matrix library, creating print-optimized color builds to ensure vibrant and consistent reproduction across a wide range of products and packaging formats.
Final Deliverables
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Multi-SKU rollout across large product families (including frozen fruit, frozen vegetables, canned goods, pasta and many more)
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Integration of high-quality product photography to enhance appetite appeal and shelf presence
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Development and application of lead dieline structures across multiple packaging formats
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Print-ready packaging files including nutrition panels, regulatory information, and print production specifications
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3D packaging renderings for presentation and visualization
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Packaging color matrix library for consistent, print-optimized color application across categories
Refrigerated & Frozen
Packaging system optimized for visibility through freezer and refrigerator doors with strong color blocking and appetizing imagery to support product
recognition and shelf impact.
Shelf-Stable
Shelf-stable categories balance brand consistency and uniformity with a diverse array of vibrant category colors.
Color Library Matrix
Print-optimized color system developed to ensure vibrant, consistent reproduction across packaging formats, supporting flexible application across multiple product categories.
