Sing 2
Designed a dynamic packaging system for Sing 2, inspired by the film’s vibrant color, movement, and energy. Led concept development across structures, colorways, and visual language, bringing the brand to life through a cohesive rollout across product lines.
Pokémon & Sonic
Developed packaging systems for Pokémon and Sonic anniversary editions, translating iconic video games into sleek, collectible-driven designs. Led concept development across structures, colorways, visual direction and executed the rollout across product lines.
Packaging & Retail
Display Systems
Designed packaging and retail display systems across licensed and non-licensed brands, including counter display and freestanding units. Focused on product visibility and cohesive branding to support high-impact retail merchandising.
