ELEVATING BRANDS THROUGH
CPG DESIGN
Designing scalable packaging systems that deliver strong retail presence, clear hierarchy and production-ready execution across multi-SKU product lines.
Branding Identity &
Scalable Systems
Designing and executing packaging systems across food and consumer product categories. Work spans refrigerated, frozen, shelf-stable, toys and developmental product lines, emphasizing clarity, consistency and scalable design across complex SKU systems.
Food Club Rebrand & Rollout
Developed and executed packaging systems across refrigerated, frozen and shelf-stable Food Club product lines, leading large-scale SKU rollouts and consistent brand application across categories.
Tippy Toes Rebrand & Rollout
Designed packaging system spanning baby food and developmental products using age-based segmentation and color coding to guide parent purchasing decisions.
Licensed Toy Brands Concept & Development
Led packaging concept development and brand systems for licensed toy properties, translating character-driven identities into cohesive, retailer-ready packaging solutions for children and adult collectors alike.
About Me
My name is Dani, I’m a packaging and brand designer with over 10 years of experience working across food and consumer products. I specialize in building scalable packaging systems that work across large product lines while still feeling clean, modern, and easy to navigate at shelf.
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My background spans frozen, refrigerated, and shelf-stable food, along with licensed toy brands, where I’ve led concept development and executed full rollouts across categories of many SKUs. I enjoy the balance of creative problem-solving and production thinking—making sure designs not only look good, but actually work in real retail environments.
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Most recently, I’ve grown into a Design Director role, leading packaging execution across large-scale product systems while remaining closely involved in the design process. My recent work has focused on Food Club packaging, supporting multi-category rollouts and contributing to color systems designed for consistent, vibrant print.